Nairobi, Aug 13 – Kenya’s tourism ministry has launched a campaign dubbed Twin Migration to promote awareness of the wildebeest migration in the Masai Mara National Reserve and the humpback whale migration in Watamu Beach on the country’s Indian Ocean coast.

Tourism and Wildlife Cabinet Secretary, Naji Balala, launched the campaign on August 11 while watching the annual wildebeest migration in the Masai Mara.

The Twin Migration campaign aims to sell Kenya as the home of two iconic tourism attractions – spectacular wildlife migration.

“The annual wildebeest migration remains one of Kenya’s most spectacular tourism attractions,” said Mr. Balala. “Alongside the wildebeest migration, we have the annual migration of humpback whales from the Antarctica into the East African coast. Kenya is indeed the home of the twin migration of the wildebeest and the humpback whales.”

As part of the campaign, tourism ministry, through the Kenya Tourism Board, will work wildlife photographers to showcase the natural wonder of the twin migration along with Kenya’s other diverse tourism products.

“The Ministry of Tourism and Wildlife is committed and steadfast in its efforts to improve management of Masai Mara in order to enhance the visitor experience for tourists coming into the reserve,” said Mr. Balala. “We believe that Masai Mara has the potential to attain the status of a World Heritage Site.”

Kenya is home to seven world heritage sites — Lamu Old Town, Fort Jesus in Mombasa, the Sacred Mijikenda Kaya Forests, Mount Kenya National Park and natural forest, the Kenya Lake system in the Great Rift Valley, Lake Turkana National Parks and most recently, the Thimlich Ohinga Archaeological Site in Migori County.

The Masai Mara National Reserve was voted Africa’s leading national park at the 2017 World Travel Awards.

Read about Whale Watching in Watamu: East Africa’s Other Great Migration in Swara magazine: