NAIROBI, May 24 – The elephant, polar bear, gorilla, tiger, and lion are the 2021 winners of the New Big 5 project, wildlife, conservation, and photography initiative to create a new Big 5 of Wildlife Photography, rather than hunting. Shooting with a camera, not a gun.

The ‘Big 5’ is an old term used by trophy hunters in Africa for the five most prized and dangerous animals to shoot and kill – elephant, rhino, leopard, Cape buffalo, and lion.

More than 250 of the world’s wildlife photographers, conservationists, and wildlife charities have come together to support this international initiative, including Jane Goodall, Pavan Sukhdev (WWF), Kaddu Sebunya (AWF), Save The Elephants, Dian Fossey Gorilla Fund, Conservation International, Ewaso Lions, Polar Bears International, Wildlife Direct, IFAW, Orangutan Foundation, Save The Rhino International, WildAid, IUCN, Wildlife Trust Of India, Save Pangolins.

Diversity on race and gender was a key part of the project, with more than 120 renowned, global, male and female supporting photographers from Kenya, Japan, Peru, USA, Lebanon, France, India, Rwanda, UK, Australia, including Marsel van Oosten, Ami Vitale, Paul Nicklen, Gurcharan Roopra, Daisy Gilardini, Brent Stirton, Art Wolfe, Usha Harish, Marina Cano, Steve Winter, Suzi Eszterhas, Clement Kiragu, Joel Sartore, Xi Zhinong, Thomas Mangelsen, Jasper Doest, Rathika Ramasamy, Jo-Anne McArthur, Shogo Asao, David Lloyd and Melissa Groo, as well as actors, musicians and famous wildlife supporters, including Djimon Hounsou, Chris Packham, Eugenio Derbez, Levison Wood, Carla Morrison, and Joanna Lumley.

Created by British photographer Graeme Green, the project’s aim is to raise awareness about the crisis facing the world’s wildlife from threats including habitat loss, human-wildlife conflict, poaching, illegal wildlife trade, and climate change.

Since launching in April 2020, the New Big 5 website ( has received more than 50,000 votes from wildlife lovers around the world for their favourite animals to photograph and see in photos, to be included.

New Big 5 on social media: